Jacksonville’s entrepreneurial star

Jacksonville’s entrepreneurial star

By Anna Ferraro

From writing for major publications like Forbes, Inc. Magazine, Entrepreneur, Adweek, Digiday, and being hired by a Top 10 company on the Fortune 500 list, Kaleigh Moore is making her mark on the online communications world right here from Jacksonville.

A Jacksonville girl her entire life (except for a few years away at college), Moore is passionate about “helping other people figure out how to launch their own freelance writing careers.” She shares, “I’ve coached about 20 different writers over the past three years since I started offering it as a service — and it’s all virtual, so I’ve worked with people in Hawaii, Boston, California, the UK — even Thailand. Some of the people I’ve coached have gone on to build really impressive careers — which I can’t take credit for, but I love seeing them thrive.”

How did her career as a writer start? Moore shares, “I’ve always loved writing, and thanks to a few great English teachers who said, ‘Hey, you’re pretty good at this!’ I felt encouraged to lean into that path as an adult. I was a communications major at the University of Illinois, and got to spend a lot of time sharpening my writing skills there (while also pretending to be an art student).”

During college, she started her own online jewelry business via Etsy – thus getting her first delicious taste of entrepreneurship. She shares, “I had a job in PR after college, but found myself doing some social media management and writing on the side (including for The Source!) — and eventually that grew to the point where I could transition and do that full-time. I really craved the flexibility of freelancing, and have been amazed at how efficient I can be working on my own without the distractions of an office. It takes a lot of self-direction (and it isn’t for everyone) but I hope the remote work/freelance trend continues to grow.”

Six years later, Moore is living the freelance dream right here from Jacksonville as she researches and writes content for software companies across the globe. Most of the time, she writes for company blogs, to educate and retain the company’s customers. She shares, “This niche has experienced a ton of growth in the past five years, and I’ve had the chance to work with incredible startups and companies (mostly based in San Francisco and Seattle) who are doing really interesting things in the world of e-commerce. I also have an ongoing column for Forbes right now focused on retail, which has opened the doors for interviews and conversations I wouldn’t normally have access to.”

With a zest for life and her work, Moore bubbled over in an additional comment, “I just love what I do. I sit down to work on my to-do list an am almost giddy. I feel like I’m doing exactly what I’m supposed to be doing and feel so fortunate to get so much satisfaction out of my day-to-day work.”

One particularly meaningful experience for her this past year was offering writing review sessions in exchange for donations to PAWS. She said, “I think one of the coolest things I’ve been able to do!” In closing, she stated, “We raised a couple hundred dollars for them, which felt so good!” Looking into the future, Moore says, “Honestly, if I’m still doing a similar type of work 10 years from now, I’d be 100 percent happy.”

With that, she was off, back to tackle the next thing on her desktop, which may include co-teaching an online course on freelancing to over 3,000 students across the globe, co-hosting a retreat for female entrepreneurs, knocking out another blog post or podcast, or just enjoying a good book or movie. She lives in Jacksonville with her dog, Brooks, her favorite co-worker.

To learn more about Moore and the awesome things she’s doing, visit her online at www.kaleighmoore.com.

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