The Jacksonville Regional Economic Development Corporation (JREDC) launched the second iteration of its strategy to bring new residents to Morgan and Scott counties on February 3.
The campaign, featuring new “live, work and invest” videos, digital advertising and a relocation incentive on MakeMyMove.com, places a targeted focus on recruiting an increased workforce to local businesses in the Jacksonville, Illinois, region.
“We know the Jacksonville region is the right place to put down roots and grow a business for many reasons, including our centralized location, excellent quality of life and tremendous educational opportunities for people of all ages,” said Kristin Jamison, president of JREDC. “This creative mix of marketing and relocation incentives has already proven to attract more residents to our communities and aid area employers in finding the right employees they need to be successful.”
JREDC’s Talent Attraction Campaign has three main segments. The first is a digital advertising campaign via Facebook, Instagram and LinkedIn to recruit new workers and build awareness of Jacksonville regional employers, open positions and benefits. The second tenet of the program consists of three videos that illustrate living, working and investing in the Jacksonville Region, which can be viewed on JREDC’s YouTube channel, @JacksonvilleRegionalEDC. Together, the posts and videos educate individuals on the area’s quality of life attributes from community amenities, Midwestern work ethic, culture and safety to cost-of-living and cost-of-doing-business advantages.
Lastly, a listing and relocation incentive offer at MakeMyMove, valued at $9,000, will provide additional encouragement to individuals interested in capitalizing on the region’s advantages. The incentive offer includes $5,000 cash, three months of fiber broadband service from area providers, numerous passes and gift certificates at area establishments, $300 in “Chamber Checks” redeemable at more than 80 participating Jacksonville Area Chamber of Commerce member businesses and more.
“The collaborative nature of all those involved only underlines the quality of the community that makes Jacksonville an ideal place for living and conducting business,” said Jamison.
“The JREDC is working to attract a skilled workforce for the success of our current employers, as well as people interested in doing business in the Jacksonville region,” said Jamison.
The second round of JREDC’s Talent Attraction Campaign began on February 3, 2025, just months after the initial launch was successful in bringing five professionals to the Jacksonville Region. Selected from a pool of several hundred applications, these new residents to the area are helping fill positions in high-need industry fields. The organization’s second campaign will place added emphasis on candidates who fill open positions with local employers in the fields of healthcare, manufacturing, accounting, engineering, education and legal.
Anyone seeking a great place to live, work and do business can access the Talent Attraction Campaign details at http://www.jredc.org/workforce/talent-attraction-incentive.
About: The Jacksonville Regional Economic Development Corporation is committed to promoting economic growth and stability in Morgan and Scott Counties by attracting new businesses, supporting existing businesses and encouraging entrepreneurship. Through its strategic initiatives and partnerships, JREDC aims to enhance the quality of life for residents and make the Jacksonville region a vibrant place to live and work.
